Client

A brand grown from the soil

DāUna · Logo and visual identity project

We created DāUna's visual identity: a symbol that brings together sun, land and water, a palette drawn from the landscape itself, and a brand system that runs from the business card to the website.

The challenge

A brand born out of a place has to carry that place with it. The challenge was turning into a symbol what you see on the land: the sun opening the day, the hills, the water, the soil that takes the planting. Simple enough to fit the embroidery on a cap, strong enough to hold up the whole brand.

Strategy adopted

The landscape as the brief

Sky, sun, sea and land: the symbol came out of the four elements present in any photo of the place.

Explore before choosing

Studies by hand and in vector until only the simplest line that still said everything was left.

Colors taken from photographs

Six colors drawn from the land itself, each with a defined meaning.

Authentic textures

Tree bark, water, soil and mineral instead of generic stock texture.

What we delivered

LogoVertical and horizontal versions

ResponsivenessStep-by-step reductions to the bare symbol

Color paletteSix colors with a defined meaning

TypographyDarker Grotesque for headlines, Ubuntu for text

Textures and graphicsNatural elements from the land itself

ApplicationsNotebook, business card, cap, polo shirt and website

Development process

Sun, land and water in a single symbol.

The work started by looking outward: photographs of the land itself defined what the brand had to say before a single line was drawn. From there came the symbol, the six colors, the textures and the two slogan proposals.

The landscape became a symbol

Sky, sun, sea and land: the four elements present in any photo of the place became the layers of the symbol. The top arc is the rising sun; below it, the hills and the water close the composition.

Manual board showing the sunrise over the hills and the water, next to the sky, sun, sea and land shapes that gave rise to the DāUna symbol

From sketch to arc

A run of studies, from pencil on paper to vector versions, tested suns, waves, spirals and horizons until only the essential was left: an arc of sun over two curves of land and water.

DāUna symbol studies: twelve vector alternatives, a pencil sketch and the two finalist versions

One brand, four versions

Vertical, horizontal, wordmark only and symbol only. The signature sheds pieces as the space shrinks, without losing recognition, from the business card to the embroidery on a cap.

Six colors taken from the place

Every color in the palette came out of a photograph of the land and carries a defined meaning: the blue of the water is infinity and serenity; dark green, renewal and fertility; light green, growth and healing; yellow, joy and light; red-orange, determination and enthusiasm; beige, simplicity and calm.

Color palette

BlueInfinity, serenity, spirituality and wisdom#0E91AE
Dark greenRenewal, fertility, balance and abundance#0B4D3A
Light greenGrowth, harmony, healing, generosity and prosperity#497A41
YellowJoy, optimism, energy and light#FEB23F
Red-orangeDetermination, warmth, enthusiasm, boldness, confidence and success#DC4C08
BeigeSimplicity, calm, softness, elegance and delicacy#FBECDE

Two typefaces, two jobs

Darker Grotesque for headlines, for the organic shapes that echo nature. Ubuntu for body copy, for the legibility and humanist proportions that keep the communication accessible across every material.

Board for the Darker Grotesque typeface, used in the identity's headlines

Board for the Ubuntu typeface, used in the identity's body copy

Textures from the land itself

Tree bark, water, soil, stone and mineral photographed on site become background graphics. Instead of generic stock texture, the brand wears what surrounds it.

Two lines to choose from

“Do solo, um todo” plays with the phonetics of the name, Dā + Una, and with soil as the origin of the collective. “Colhendo futuros” takes the direct route: an act in the present that speaks of regeneration. That is the one that closed the presentation, signing next to the logo.

Board for the slogan “Do solo, um todo”, in beige on green

The artwork

The brand applied: stationery, apparel, web and the final signature with the chosen slogan.

Notebook with the DāUna cover, on sandy soil next to quartz stones

The legacy

DāUna came out of the project with a whole brand: symbol, logo in four versions, six colors with defined meanings, two type families, textures of its own and a system already tested from the business card to the website. And with a line to call its own: Colhendo futuros.